Abarth launches the 595 Scorpioneoro and 595 Monster Energy Yamaha limited editions
Abarth presents two stunning special series – the exclusive Abarth 595 Scorpioneoro and the adrenaline-packed Abarth 595 Monster Energy Yamaha – which epitomize the brand’s dual soul, as well as two of its fundamental values: Heritage and Fun, respectively.
The Abarth 595 Scorpioneoro is a limited edition of just 2,000 models that pays homage to the exclusive A112 Abarth “Gold Ring”, better known to fans as the A112 Abarth “Targa Oro”. A truly exclusive car, only 150 models of which were produced in 1979, all featuring a black livery, golden details, sophisticated interiors and a wide range of equipment as standard, in line with the Italian tradition of “granturismo” cars.
The second special Abarth 595 Monster Energy Yamaha series is the perfect expression of the Scorpion and Yamaha brands’ shared values, rooted in performance, racing, technology and fun.
This partnership, started in 2015, is still going strong, based on its ability to overcome sporting and racing barriers by “going down into the streets” with many adrenaline-packed special series: the Abarth 595 Yamaha Factory Racing Edition (2015), the two-seater Abarth 695 biposto Yamaha Factory Racing Edition (2015), and finally, the Limited Edition Abarth 695 XSR Yamaha (2017). Today, the baton is handed to the new Abarth 595 Monster Energy Yamaha series, in its limited edition of 2,000 units, to continue the journey embarked on together, now with an extra “energy boost” from the new collaboration with Monster, the renowned energy drink that shares Abarth and Yamaha’s quest for challenge, love for sport and search for emotions.
Abarth 595 Scorpioneoro
The exclusive Abarth 595 Scorpioneoro represents the perfect blend of lifestyle and performance. Designed for those who want comfort in their daily use of the car, sophisticated details and do not want to forego performance. Under its bonnet, 165 HP “paw the ground”, delivering a power-to-weight ratio of 6.5 kg/HP and acceleration from 0 to 100 km/h in a staggering 7.3 seconds. Its 1.4 T-jet engine with Euro6D TEMP homologation is paired with mechanical transmission, but it can be fitted with an Abarth robotized sequential transmission with shift paddles on demand. Its adrenaline-packed performance seamlessly combined with a distinctive and unique look are a tribute to the exclusive 1979 A112 Abarth “Gold Ring”, more widely known as the A112 Abarth “Targa Oro”, characterized by its black livery, decorative gold lining around its bodywork and the glossy gold-painted alloy wheels. The rare models that remain are highly sought-after by collectors.
The special Abarth 595 Scorpioneoro series is just as impressive and is a genuine “collector’s item”, produced as it is in a limited edition and bearing a prestigious numbered plate in its cockpit. The new special series features exclusive details. From the outside, it is recognizable by its black scorpion livery – available on request in Podium Blue, Racing White and Record Gray – and the matt black chessboard roof perfectly matches the “tar cold gray” finish of the handles, mirror caps, and the front and rear DAM. To emphasize its coolness even further, this new special series includes golden details, such as the scorpion on the bonnet, the lining around its bodywork and the 17” “golden” alloy wheels or, on request, 17” “black” alloy wheels with the golden scorpion on the hubcap.
In the interior, the new Abarth “Scorpionflage” sports seats with black leather upholstery and back seat in technical material to better contain the body during the sportiest driving. On the front seat head restraints, embroidered “Scorpioneoro” lettering alongside the Italian flag and Abarth embroidery. The new seats combine with the Scorpion Black dashboard with matt black details, and with the gold plate on the central tunnel and personalized mats.
To top everything off, the Abarth 595 Scorpioneoro offers the best infotainment currently available: the 7″ HD UconnectTM system fitted with Apple CarPlay and Google Android AutoTM* – a fast platform with high definition monitor, GPS and DAB digital radio – as well as the sophisticated BeatsAudio™ system with overall output of 480 W and a 8-channel digital speaker including a cutting-edge equalization algorithm capable of reproducing the full sonic spectrum of a recording studio.
Last but not least, a special limited-edition chronograph watch has been created by Breil, dedicated to the new special Abarth 595 Scorpioneoro series, which includes an incision of the golden Scorpion logo.
Abarth 595 Monster Energy Yamaha
The new Abarth 595 Monster Energy Yamaha special series is designed especially for young customers and motorsport fans, with a thrilling while exclusive product, as well as the ultra-high performance of any Abarth.
Produced in a limited edition of 2,000 units, the new special series celebrates the partnership between the two brands, which has now lasted since 2015. A bond based on shared values: performance, racing, technology and fun.
Aesthetically inspired by the livery of the 2020 Monster Energy Yamaha MotoGP’s YZR-M1, the exterior of the new special series features a dual color blue and black livery – also available in all black on request, bearing the “Monster Energy Yamaha MotoGP” logo on its lower side, just above the “595” logo. The special series is finished off with the Monster “claw” on the bonnet, a sign of the new collaboration between the Scorpion and the renowned energy drink, an “energy boost” for the image of the new special series. The dark colors are contrasted with the “tar cold gray” finishes, as seen in the door handles and the front and rear DAM.
On the inside, the model features the special new Abarth sports seats with blue finishes and the “Monster Energy Yamaha MotoGP” logo on the head restraints. The blue lining stands out from the black dashboard. Thus mirroring the dual color livery, while the numbered plate is placed on the central tunnel.
The Abarth 595 Monster Energy Yamaha is equipped with a 1.4 T-jet engine with Euro6D TEMP homologation, with manual transmission, but it can be fitted with an Abarth robotized sequential transmission with shift paddles on demand – delivering 165 HP.
As standard, it includes a racecar inspired flat-bottom steering wheel and centering stripe on the top part of the steering wheel rim, particularly useful for sports car driving. The “Sport” button controls the maximum torque delivery, power steering system calibration and throttle response, last but not least followed by the rumble of the Record Monza exhaust with active valve. The braking system – designed ad hoc for Abarth – provides maximum safety when decelerating via the 284-mm front and 240-mm rear ventilating discs. Also as standard is the Koni rear suspension, with Frequency Selective Damping (FSD) technology to increase road holding, handling and stability, making it a unique driving experience.
The 7″ HD Uconnect™, complete with Apple CarPlay and Google Android Auto™*, i.e. the best smartphone-mirroring solutions for Apple iOS and Android, is also included aboard the Abarth 595 Monster Energy Yamaha as standard. This one-of-a-kind platform comes with the Abarth Telemetry system built-in, allowing drivers to measure their performance. Last but not least, this special series includes a dedicated splash screen, displaying the Monster Energy Yamaha MotoGP logo on the screen at start-up.
*Android Auto, Google Play and Google Maps are trademarks of Google LLC. Apple CarPlay is a registered trademark of Apple Inc.
The new communications campaign by the Independent Ideas creative agency
Abarth 595 Scorpioneoro and Abarth 595 Monster Energy Yamaha, two models that extol the brand’s biting spirit and surprise with their impressive communications campaign, entrusted once more to Independent Ideas, as confirmation of its robust collaboration. Both films result in a project that combines communications on digital platforms with more conventional formats, offering a campaign full of modern and captivating content.
The exclusivity of the new Abarth 595 Scorpioneoro lies in the golden finishes that characterize the car, the added value of a product that inspires the entire campaign concept. The new online video made for the launch offers a contemporary version of the well-known legend of King Midas, where the language of the ATL and Digital worlds come together to enrich the narration, making the Scorpion the ultimate star. Visual effects such as GIFs, loops and wireframes are just some of the techniques used to immerse the audience in an extraordinary world, halfway between real life and virtual reality, where everything changes and is transformed by the touch of the Scorpion.
Conversely, the new Abarth 595 Monster Energy Yamaha surpasses all the energy levels we know. The campaign shows a pure adrenaline rush, bursting onto the scene in a provocative and ironic online video, in typical Abarth style. Again, the storytelling developed to support the launch gives rise to a project extremely rich in its content, inspired by the online video to enhance communications on all digital platforms. The aim is very specific: to announce the arrival in the city of a new and inexhaustible source of enjoyment that can kindle anyone’s desire to drive, offering incredible performance on the road. Two stylistically diverse projects, both with the Scorpion once again as their ultimate star.