Hyundai unveils N Brand Philosophy and Vision at Nürburgring

Hyundai unveiled more information about the N brand at Nürburgring with a specific press release last week.

As stated by the Korean company, the newly established N Brand’s goal is to deliver high performance vehicles that are fun to drive, with everyday usability and race track capable performance The N brand’s product portfolio will extend to include road and race cars with initial sales going beyond expectations.

Besides the i30 N and the Veloster N that are currently on sale, a third model – the upcoming i30 Fastback N – will be unveiled later this year at Paris Motor Show, while there are also rumors for a flagship mid-engined hot hatch.

Hyundai has confirmed that the i30 Fastback N is going to join the i30 N in the Australian range, receiving a specific suspension setup from the local N Performance team. As for the Veloster N, we still don’t know if it is going to be available down under. To read our review of the Hyundai i30 N Performance, click here.

A racing i30 N TCR at the “Green Hell”

Since 2015, the N brand establishing it’s name and reputation in global motorsports, taking part in FIA World Rally Championship, Nürburgring’s VLN series, TCR International Series, Pirelli World Challenge and the Nürburgring 24-hour endurance race.

The name ‘N’ stands for the Namyang district in South Korea where Hyundai Motor Group’s global R&D center is located and the Nürburgring racetrack in Germany, which is home to Hyundai’s Technical Center. According to Hyundai, the N logo is a graphical representation of a racetrack chicane.

According to the press release, during the creation of the N models, Beats per minute (BPM) are prioritised over revolutions per minute (RPM), meaning that fun-to-drive is more important than outright performance numbers.

Albert Biermann with the Veloster N next to brand’s technical center in Nurburgring, Germany

“We aren’t afraid to do things differently here. Our N cars balance performance and practicality so that they are fun to drive every day. Every N car loves cornering, hence the nickname we have given to their character: ‘Corner Rascal.’ Whether it’s urban commuting or track driving, N handles it beautifully.” said Albert Biermann, President and Head of Vehicle Performance Division

Thomas Schemera, Executive Vice President and Head of High Performance Vehicle & Motorsport Division said: “i30 N, Veloster N and i30 Fastback N have the same performance gene and share a strong character. They are equipped with sophisticated technology and design elements. At Hyundai, we always accept new challenges and try different things to deliver groundbreaking experiences for our customers. We aren’t here to simply build cars, we want to create emotions, feelings, and desire.”

 

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